KUALA LUMPUR – The Youth and Sports Ministry is exploring technology and innovation in sports as part of new strategies to attract corporate sponsorships for local and international tournaments.
Deputy Minister Adam Adli Abd Halim highlighted the potential of mobile applications and virtual media to enhance accessibility, allowing audiences to view tournaments anytime.
He also emphasised the importance of offering flexible and attractive sponsorship packages with clear returns on investment. These packages would include branding opportunities across social media, television, live broadcasts, and promotional materials.
Responding to a question from Afnan Hamimi Taib Azamudden (Alor Setar-PN) on new strategies to attract corporate sponsorships for local and international tournaments during a Dewan Rakyat question-and-answer session today, the deputy minister also highlighted Malaysia’s hosting of Le Tour de Langkawi.
“Strengthening brand development through international recognition, such as hosting Le Tour de Langkawi, has the potential to attract global audiences.
“This strategy is being offered to local corporate companies looking to expand their brand presence overseas through sponsorships or corporate social responsibility initiatives, which will establish and enhance their international branding influence,” he said.
Adam Adli also welcomed corporate collaborations to further strengthen national sports development. – February 25, 2025