KUALA LUMPUR – QSR Brands (M) Holdings Bhd (QSRB) has emerged as one of the strongest performers in Malaysia’s food and beverage (F&B) sector after reporting a 31% revenue growth in KFC Malaysia and Pizza Hut Malaysia for FY2025.
The company said its performance stood out against an industry backdrop marked by cost pressures and weaker consumer sentiment over the past two years, underscoring the effectiveness of its transformation roadmap.
Confronted with its most significant disruption since the COVID-19 pandemic, QSRB reshaped its business strategy around five key pillars: expanding demand through new customer segments, accelerating menu innovation, temporarily closing underperforming outlets, investing in talent and digital capabilities, and strengthening its role in the community through nation-building initiatives.
In April 2024, QSRB became the first major F&B operator in Malaysia to temporarily close loss-making outlets following a detailed financial and operational review. These stores have since been reopened after restructuring efforts improved their commercial viability.
The Group also announced a strategic partnership in 2025 involving its upstream poultry operations, allowing it to focus capital and management attention on its core restaurant business while reinforcing its balance sheet.
Between 2024 and 2025, QSRB implemented measures to protect jobs and preserve employment, reinforcing its “people-first” philosophy. A new leadership cohort, known as the “NextGen” team, was promoted into senior management roles to inject new ideas and energy into the execution of its turnaround strategy.
QSRB’s nation-building agenda continued through collaborations with Universiti Teknologi Malaysia’s Raja Zarith Sofiah Centre for Advanced Studies on Islam, Science and Civilisation (RZS-CASIS) and the Johor State Government.
These initiatives included the sponsorship of 2,000 iPads for secondary school students under the Sekolah Rintis Bangsa Johor (SRBJ) programme and food aid for 1,400 families nationwide to support schoolchildren’s nutrition.
KFC Malaysia also partnered Johor Motor Racing (JMR) to encourage youth development, organising engagement sessions for young Malaysians to interact with members of Johor royalty and hear first-hand about their experiences in pursuing sporting and regional ambitions.
Chairman Tan Sri Jamaludin Ibrahim said the FY2025 results reflected the strength of the Group’s leadership and long-term vision.
“FY2025 proves that QSR Brands is more than resilient, we are a force of progress. Delivering double-digit growth while safeguarding our people and customers reflects the strength of our management and leadership team, and the trust placed by our board and shareholders,” he said.
Meanwhile, Chief Executive Officer and Managing Director Nehchal Khanna said QSR Brands is entering FY2026 with renewed momentum.
“Our roadmap is about people, purpose and progress. With all outlets back in full operation and our teams thriving, we enter FY2026 with renewed confidence. The future of QSR Brands lies in harnessing technology and innovation to unlock new growth,” he said.
Khanna added that the company’s Transformation Roadmap will guide its regional ambitions and operational priorities.
“With our Transformation Roadmap in motion, we are confident of expanding our leadership across ASEAN, driving operational efficiency and creating sustainable long-term value for our shareholders,” he said.
He also highlighted the importance of governance and disciplined execution in sustaining performance.
“Our ability to deliver consistent results is underpinned by strong governance, compliance and disciplined execution. We deeply appreciate the unwavering support of our Chairman, Board and shareholders — Johor Corporation, EPF and CVC.
With this collective backing, we have built a framework of internal controls and clear policies to ensure every initiative, from menu innovation to digital transformation, is aligned with our long-term vision and delivers measurable impact,” Khanna said. – January 24, 2026