KUALA LUMPUR – In conjunction with International Women’s Day 2026, Grab Malaysia has unveiled two major initiatives — Women-Only Rides (Beta) and a nationwide women driver acquisition campaign — aimed at boosting safety, comfort, and earning opportunities for women.
The Women-Only Rides (Beta) service, currently available via Advance Booking in the Klang Valley, pairs women passengers exclusively with women driver-partners. Grab said the move responds to long-standing requests from both drivers and users for safer travel options, especially when commuting alone.
“To ensure platform integrity, the ride option is visible only to women passengers, who must complete a one-time gender verification process using MyKad or passport and a selfie. The verification is cross-referenced with official records before they can access the service,” Grab Malaysia said in a statement.
The initiatives were launched during Grab’s International Women’s Day celebration, hosted by senior women leaders and attended by Deputy Minister of Women, Family and Community Development Lim Hui Ying.
Grab Malaysia managing director Adelene Foo said the launch reinforced the company’s commitment to safety and empowerment, building on Grab’s existing safety infrastructure and the #SisBoleh initiative introduced in 2023.
“It is not just a new feature, it is about ensuring every woman has a safe space to move and earn. By strengthening trust, we create mutual benefits — greater comfort for women passengers and more earning opportunities for women driver-partners. When we prioritise a woman’s peace of mind, we also support her path to financial independence,” she said.
Foo added that the Beta service complements broader public safety measures such as women-only train coaches and parking zones, extending protection to the crucial last-mile journey.
To meet anticipated demand, Grab has also launched the Women Driver Acquisition campaign, running from March 8 to September 30, 2026. The campaign invites women nationwide to join as driver-partners, offering flexible earning opportunities and equipping them with tools to thrive in the digital economy.
“The nationwide initiative aims to expand our community of women driver-partners while building on the platform’s strong safety standards,” Foo said, adding that new driver-partners stand a chance to win rewards worth RM100,000, including fuel vouchers and a Proton Saga grand prize.
She highlighted that the announcements mark the evolution of #SisBoleh into a comprehensive ecosystem, built on the pillars of #SisBolehDrive With Confidence, #SisBolehLevelUp, and #SisBolehCommunity, supporting female partners with skills and a sense of belonging.
Foo stressed that both initiatives operate on Grab’s comprehensive safety framework, which includes stringent onboarding checks, AI-powered facial verification, number masking, “Share My Ride”, SOS emergency button, AudioProtect, trip monitoring, and telematics solutions.
“These safety features work quietly in the background to ensure every journey feels secure, allowing women to focus on their aspirations rather than their safety when travelling home,” she said. – March 14, 2026