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Time for a new narrative: Why PH must move past “reformasi” – Mohamed Hanipa Maidin

Pakatan Harapan needs a new playbook from the tired old campaign slogan

8:40 PM MYT

 

THE political landscape in Malacca appears increasingly unfavorable for PH.

Is PH losing ground in Malacca? Many believe PH may face an uphill battle in Malacca right now.

Paradoxically, despite holding federal power, PH has failed to leverage its position effectively

Furthermore, the coalition appears unable to capitalise any key leader—including the Prime Minister—as strong poster boy or a unifying figurehead for its campaign.

Even the Prime Minister’s active presence on the campaign trail in Johor and Negeri Sembilan wasn’t enough to convert into votes for PH.

Moving forward, critics believe the coalition would be well-advised to phase out “reformasi” as its primary tagline.

This legacy slogan has largely lost its efficacy and no longer resonates with the contemporary electorate.

Clinging to “reformasi”—that tired, outdated slogan – is completely dead to voters . It’s a relic of the past that simply doesn’t connect with today’s voters anymore. – November 3, 2026

***Mohamed Hanipa Maidin is former deputy minister in the Prime Minister’s Department (Law Reform)

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