Vern’s apologises over shoe logo allegedly resembling ‘Allah’, stops product sale

Fashion company clarifies design meant to portray high-heels, attached image to explain, but sorry nonetheless for causing ruckus

8:10 PM MYT

 

KUALA LUMPUR – Fashion company Vern’s, which courted controversy over its shoe sole carrying an imprint resembling the word “Allah” in Arabic script, has issued a public apology following accusations of insensitivity towards religious sentiments against Muslims.

The company also said it has ceased selling the product, which offended consumers, following a viral social media post on the matter. 

“We sincerely apologise for any unintended offence caused. Our intention was never to disrespect or undermine any religion or belief,” it said in a statement. 

On the controversy which erupted over a shoe logo that sparked allegations of resembling the Arabic word “Allah”, Vern’s management clarified that the image was taken from its signature product.  

However, they acknowledged shortcomings in the design that led to its misinterpretation and subsequent offence. 

“The design was solely inspired by the silhouette of a high-heeled shoe, as depicted in the attached image,” the company explained.  

“Upon realising the unintended implications, we have taken immediate action by discontinuing the sale of the controversial product.”  

The company assured customers that refunds would be provided to those who had purchased the item. 

The apology comes amid a police investigation into the matter, confirmed by Inspector-General of Police Tan Sri Razarudin Husain earlier today.  

Minister in the Prime Minister’s Department (Religious Affairs) Datuk Mohd Na’im Mokhtar also said the Islamic Development Department has been instructed to look into the matter. 

The police probe comes after a teacher in Butterworth, Penang filed a police report upon seeing a viral post on social media alleging the resemblance of the shoe logo to the sacred script.  

Umno Youth chief Muhamad Akmal Saleh responded to the controversy by issuing a 24-hour ultimatum, threatening a boycott if no satisfactory explanation is provided within the given timeframe. – April 7, 2024 

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