KUALA LUMPUR – The logo on the soles of Vern’s brand shoes, which allegedly resembles the word “Allah”, does not match the holy word in terms of the art of “khat” (a form of Malay-Arabic calligraphy), said Associate Professor Nor Azlin Hamidon.
Nor Azlin, who is also a lecturer in Visual Art Culture Studies, Islamic Art and Calligraphy from Universiti Teknologi Mara, said that this is because the logo has excess lines that damage the writing of the word Allah.
“From the point of view of the khattat (calligrapher), the logo does not conform to any traditionally accepted calligraphy method, and the design is in the category of free calligraphy.
“It is possible that it was not intentional from the design aspect of the high heels,” said the Persatuan Seni Khat Kebangsaan deputy president today.
A three-minute video has gone viral on social media, in which a man claims that Vern’s shoes he purchased had a logo that resembled the word Allah.
Commenting further, Nor Azlin said that the confusion occurred when the shape of the logo only drew two outlines of the body of high heels and a loop or rotation line representing the straps, as stated by the famous shoe brand.
“The shape of the rotation of the ankle spiral wrap on the logo looks like the complete word Allah, especially in the form of a line that looks like the writing of the Jawi letter ‘ha’ (the end of the rotation, which is connected to the shape of the high heels). That is an additional shape, which makes the point of the problem in the form of the word Allah.
“The rotation line is also thin on the first rotation line, as if it resembles the writing of the Jawi letters ‘alif’, so that it looks like it is almost disconnected or not connected. That is why people can read it as resembling the word Allah,” she said.
However, she said that if the logo design was not intentional by the shoe brand, then it needs to be fixed to prevent this sensitive issue from continuing.
Nor Azlin also hopes that this issue will serve as a lesson and will not be repeated by designers of goods or products in any field.
Meanwhile, Persatuan Seni Khat Kebangsaan president Abd Rahman Hamzah said that the sketch or design written on the soles of the shoe is not clear and unrelated to the word Allah, in addition to the shape being too vague, and there are many possibilities to interpret the logo.
“This issue is similar to the shape of the letter ‘T’ or ‘+’ (sign of the cross) on the pattern or decoration of Islam, which is associated with the sign of the Christian cross.
“We should not be so quick to lash out; not all letters ‘T’ represent the sign of the cross. Islamic geometry has many forms similar to those throughout history,” he said, adding that it is only appropriate not to dwell on the matter.
Meanwhile, Universiti Malaysia Terengganu (UMT) Islamic Studies, Syariah, Fiqh Wa Usul and Quran lecturer Abdul Hanis Embong said that Muslims should not break the logo by only focusing on the loop that represents the spiral wrap, thus equating it with the word Allah.
The deputy dean (Talent and Research) of the UMT Foundation and Continuing Education Centre is also of the view that it is not 100% equal to the holy word.
“If you look at the logo as a whole, you won’t see (the word Allah). That’s why we shouldn’t break it. Any logo, if broken, can cause misunderstanding. It’s like any speech when taken in half, the context strays.
“The shoe company has already explained. So, as rational people, we can look at his justification… because if you follow what was explained, it is the heel of the shoe and the ankle spiral wrap. So, it makes sense considering that it is a company that manufactures shoe products,” he said. – April 8, 2024