KUALA LUMPUR – TikTok is set to cut around 300 jobs at its European headquarters in Dublin as the ByteDance-owned social media platform presses ahead with a global restructuring aimed at strengthening its artificial intelligence (AI)-driven operations.
The proposed reorganisation will mainly affect the company’s AI data services and operations teams, with some quality assurance functions expected to be consolidated into other regional hubs, Bloomberg News reported, citing an internal email sent to employees on Wednesday.
The company has also confirmed a separate round of layoffs in Indonesia but did not disclose how many employees were affected.
A TikTok spokesperson said the company is reviewing its organisational structure to strengthen its global operating model, adding that some employees whose roles are at risk will be offered alternative positions within the company.
“We are exploring a reorganisation to strengthen our global operating model for trust and safety, including proposals to evolve the way we work to ensure teams remain scalable and agile,” the spokesperson said.
Although the restructuring is expected to create new positions, it will still result in a net reduction of around 300 jobs.
The latest move comes less than a year after TikTok announced plans to eliminate nearly 300 roles at its Dublin office, representing about 10 per cent of its workforce there.
Dublin serves as TikTok’s European hub for trust and safety operations, overseeing content moderation and data protection.
The latest restructuring mirrors similar measures undertaken by ByteDance in other markets, including Malaysia, where the company downsized its workforce last year as it shifted towards greater use of AI in content moderation.
In October 2024, ByteDance cut hundreds of jobs in Malaysia, most of them in content moderation.
While initial reports suggested that more than 700 employees had been retrenched, TikTok later clarified that fewer than 500 positions were eliminated as part of a broader global restructuring.
At the time, the company said the exercise reflected its increasing reliance on AI to moderate content across the platform.
TikTok noted that automated systems were already responsible for detecting and removing about 80 per cent of content found to have breached its community guidelines, reducing the need for manual moderation. The company also reaffirmed its commitment to invest US$2 billion annually in trust and safety initiatives.
The latest cuts reflect a broader trend across the global technology sector, where companies are reducing headcount while ramping up investments in AI, automation and digital infrastructure.
Dublin, home to the European operations of several technology giants, including Meta and Amazon, has seen repeated rounds of layoffs in recent years as companies redirect spending towards AI-focused initiatives.
Meta also announced another round of job cuts in Ireland earlier this year, affecting around 20 per cent of its local workforce, according to Bloomberg News.
The pace of layoffs across the technology industry has remained elevated throughout 2026. According to employment tracker TrueUp, 423 rounds of layoffs have affected 158,249 workers globally so far this year as technology companies continue streamlining operations while expanding their AI capabilities. – July 2, 2026