TAYLOR Swift is performing six concerts in Singapore. That has not gone over well with other Southeast Asian countries that missed out.
A number of Southeast Asian nations are currently dissatisfied with Singapore. Blame Taylor Swift.
The reason? Singapore bagged exclusive rights to host six Swift shows during her Eras world tour, meaning the city-state’s neighbours missed out on the financial bonanza that follows Swift around like her army of Swifties, a term used to describe her devoted fans. However, they, too, felt down.
Not only would fans from other Southeast Asian nations have to compete with locals for limited tickets, but if they did manage to nab a ticket, they’d have the added expense of travelling to one of the region’s most expensive cities.
And getting tickets was not easy. Millions of Swifties in Southeast Asia described scoring tickets to the concert as “The Great War,” (a reference to her song from her 2022 album Midnights), with only a limited 300,000 tickets up for grabs.
Thai Prime Minister Srettha Thavisin was not pleased with the Singapore government’s payment of approximately US$2 million to US$3 million per show in exchange for exclusive rights in Southeast Asia. It is estimated that the six-night concert will boost Singapore’s economy by up to SG$500 million (USD$372 million).
The Singapore deal meant other Southeast Asian countries would lose their opportunity to showcase their culture to the world since the “Taylor Swift effect” also yields brand exposure moments that would endure even after the concerts.
Unsurprisingly, it led to an outcry in one of the Southeast Asian countries and among the public at large.
Joey Salceda, a member of the Philippine House of Representatives, expressed discontent with Singapore’s deal, characterising it as being contrary to the conduct expected between good neighbours. He urged the Foreign Affairs Department to request clarification on the agreement from the Singaporean embassy.
Singapore’s deal, however, does throw the spotlight on other Southeast Asian countries.
Perhaps they should contemplate learning from past mistakes when it comes to preparing to host such events.
In other parts of Southeast Asia, observers have attributed the absence of big music tours like this to things such as inadequate infrastructure, political upheaval, and the conservative positions of some religious groups.
Megastars also faced challenges related to religious sensitivities from authorities. Holding a concert in some religious capitals entails organisers or performers having to accept the potential risks of sudden cancellations by the government under political pressure.
The absence of reliable public transport and infrastructure for megastars has been cited as one of the potential reasons to choose Singapore over other Southeast Asian cities.
Another issue is a history of inadequate crowd management.
Equally important, the issue of good governance and democratic credentials might also be another factor in their calculation. In Thailand, this came after Swift cancelled a performance in 2014, not long after the military coup that toppled the democratically elected government of then prime minister Yingluck Shinawatra.
Singapore’s neighbours could also learn from the mistakes and weaknesses that already took place in similar settings of the Eras Tour, such as ticketing errors, worn-out merchandise, concerts lasting for too long, and aggressive crowds.
Public-private partnerships could come up with preparations that specifically target these areas so that we will not have to encounter these quagmires that occurred in other regions.
Taylor Swift’s show in Singapore has sparked a conversation throughout Southeast Asia, bringing attention to geopolitical tensions, diplomatic concerns, and the wider impact of cultural influence.
With worries about Singapore’s exclusive concert deal spreading across the region, it encourages contemplation on fairness, cultural interchange, and cooperation among neighbouring countries.
Southeast Asian nations can heed lessons from past errors, work together on thorough planning, and create an environment where artistic expression can flourish fairly for the benefit of the entire region. And you’d have to love that. – March 6, 2024
Thanapat Pekanan is a research fellow at the Institute of Security and International Studies, Chulalongkorn University’s Faculty of Political Science.
Originally published under Creative Commons by 360info