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strategic branding

Strategic branding in the age of algorithms: signals you miss are crises you deserve – Raziz Rashid

From monitoring meme tone to decoding outrage signals, Raziz Rashid makes the case for structured perception governance, arguing that brands need data-informed systems to stay ahead of public sentiment

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Petronas staff to be shown the door to make up losses from Petros deal?

Source claims national O&G firm is expected to see 30% revenue loss once agreed formula for natural gas distribution in Sarawak is implemented

Influencer who recited Quran at Batu Caves accused of sexual misconduct in Netherlands

Abdellatif Ouisa has targeted recently converted, underage Muslim women, alleges Dutch publication

No, Malays could not fly: Scholars call out pseudohistory

UPSI and DBP academics urge discipline in handling history after Prof Solehah’s claims of Malays teaching China ‘flying kung fu’

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