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strategic branding

Strategic branding in the age of algorithms: signals you miss are crises you deserve – Raziz Rashid

From monitoring meme tone to decoding outrage signals, Raziz Rashid makes the case for structured perception governance, arguing that brands need data-informed systems to stay ahead of public sentiment

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Petronas staff to be shown the door to make up losses from Petros deal?

Source claims national O&G firm is expected to see 30% revenue loss once agreed formula for natural gas distribution in Sarawak is implemented

InDrive faces termination for flouting guidelines

It is the second Russian e-hailing app after Maxim to face ban by Land Public Transport Agency

Cleared for layoffs? AirAsia to retrench 20% of workforce in major cost-cutting move

This allegedly involves cabin services, cargo and logistics, engineering and maintenance, as well as the commercial division, according to Scoop’s source