Scams targeting women are becoming increasingly sophisticated, preying not just on wallets but on emotions, trust, and even loneliness. This episode is part of The WOW Show’s new season focusing on women’s safety, empowerment, and real-life challenges.
Hosts Shazmin Shamsuddin and Joanne Kam Poh Poh ask: Why are women still being targeted? What support exists for victims? And what can be done to strengthen digital safety measures?
Crime prevention specialist Dr. Shamir Rajadurai sheds light on the psychological tactics scammers use to exploit women—both online and offline.
Dr. Shamir, who has worked extensively with law enforcement agencies and government bodies in Malaysia, says many women are unaware that they’re being groomed for a scam until it’s too late.
“It often starts with a conversation. Then a friendship. Then an emotional connection,” he says. “By the time the request for money comes, the victim is already emotionally invested.”
While romance scams continue to dominate, new forms of deception are emerging. These include fake investment schemes, parcel scams, impersonation of officials, and even “love bombing” tactics that make women feel special—before manipulating them into handing over personal information or cash.
Dr. Shamir offers practical insights on how women can identify online red flags, set digital boundaries, and respond effectively when something doesn’t feel right. The discussion also touches on how societal expectations — such as being polite, agreeable, or trusting — can leave women more vulnerable to manipulation.
Whether it’s clicking on a suspicious link, replying to an unfamiliar message, or engaging with someone who seems too good to be true, this episode explores the subtle ways scams unfold — and how easily even the savviest among us can get caught off guard.
Listen now on YouTube, Spotify, Apple Podcasts and other major platforms. — July 24, 2025