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public backlash

‘Apology non-negotiable’: Experts slam US Pizza for ‘reckless’ use of sacred image

Branding and communications experts say the brand was right to be called out by the Hindu community, warning that inclusivity without understanding becomes insensitivity

‘Symbolic sin vs. real sin’: Zaid Ibrahim defends Petronas CEO amid champagne controversy

The former law minister challenges naysayers' hypocrisy and misplaced outrage, urging focus on real ethical violations over symbolic gestures

Cops probe UM student leader over matriculation programme remarks

Tang Yi Ze’s call to replace the matriculation programme with STPM as the sole university entry qualification sparks controversy

If an advertisement has the slightest risk of offending, shelve it: PR experts

The public relations professionals urge adherence to the Malaysian Code of Advertising Practice (MCAP) and greater sensitivity , following backlash over Rapid KL mishap

◉ Popular

Petronas staff to be shown the door to make up losses from Petros deal?

Source claims national O&G firm is expected to see 30% revenue loss once agreed formula for natural gas distribution in Sarawak is implemented

InDrive faces termination for flouting guidelines

It is the second Russian e-hailing app after Maxim to face ban by Land Public Transport Agency

Cleared for layoffs? AirAsia to retrench 20% of workforce in major cost-cutting move

This allegedly involves cabin services, cargo and logistics, engineering and maintenance, as well as the commercial division, according to Scoop’s source

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